MOM’s was so successful in the pre-owned market they decided to expand the business and open a second store in Massachusetts. They bought the building in 2002 and renovated the property. MOM’South opened in March of 2003 located just south of Gillette Stadium on Route 1 in Foxboro, Massachusetts under the helm of Joe Wheeler’s son Joel Wheeler. The market expanded to women riders and first time riders. MOM’s and MOM’South was there again to meet their needs
by taking on the Hyosung Motorcycle Franchise which provided the best all around entry level cruiser with comfort, size, and price.
MOM’South grew rapidly during the first two years of opening and took on another up and coming franchise, Victory Motorcycles, in 2005. Victory competed directly with the Harley Davidson market being the only American made cycle, born from Polaris Industries ten years ago. MOM’South gave the motorcycle enthusiast a whole new option for their motorcycles needs by offering Victory’s sleek style, performance, comfort, and competitive pricing. MOM’South became the world fastest growing Victory Dealer in 2005 and the largest Victory Dealer in the world in 2006 - and remains the largest, to date. From their initial order of 25 bikes in 2005 to over 300 new and used Victory Motorcycles in stock now, MOM’South continues to provide their customers with Victory’s full line up of motorcycles and accessories.
MOM’South expanded their Polaris Industries Franchise and took on the full line of Polaris ATV’s in 2006, offering their customers a fun family activity that all ages can enjoy. Not only can the Polaris ATV’s be fun but practical as well, accessorized with a plow set up and sander for winter snow removal or landscape bucket for yard clean-up. MOM’s met the needs for the average household but found they had customers who needed more than an ATV so they took on the Polaris Ranger UTV line in 2007. The Ranger line met the needs for their farmers, hunters, maintenance workers, and civil workers. MOM’South outfitted several Rangers with medical equipment for local municipalities such as the Walpole Police and Fire Department and Foxboro Fire Department providing a heavy duty vehicle for emergency response in those tough to get to places. MOM’South had three of the four product lines from Polaris and found that there was a demand for snowmobiles so they took on the fourth product line and introduced the Polaris Snow Line in 2008.
MOM’s felt it was time to bring a franchise into the Manchester store and picked up on the Yamaha Franchise in 2007. MOM’s offered the full line Yamaha motorcycles, ATV’s, dirt bikes, and snowmobiles becoming the fastest growing Yamaha dealer in 2007. MOM’s is a proud sponsor of employee, Matt Eysie, a B rider in the NETRA Series providing a quality Yamaha WR450 dirt bike and race accessories.
In 2008, MOM’s and MOM’South expanded offerings to include winter storage to their customers with for an unbeatable price that included heated storage, winterization and spring inspection sticker. They also continued their layaway program giving customers the opportunity to layaway a bike during the winter time with no storage fees until the following spring where they have the option to pay the balance with tax money or financing. In 2009, MOM’South saw the need for motorcycle rentals in their area and introduced EagleRider Motorcycle Rental in the Foxboro location - and did the same in Manchester in 2011. EagleRider provides Victory, Harley Davidson, Honda, Can-Am and now Indian Motorcycle rentals with reasonable daily rental rates.
In early 2014, MOM's announced the opening of their newest location, MOM's Boston. MOM's Boston is located in Revere, MA and specializes in quality pre-owned motorcycles, as its sister stores. MOM's Boston is also the home of EagleRider Boston. They guarantee big plans for this big city store!
MOM’s remains family owned and operated for over 41 years. At one time or another all ten of Winnie Wheeler’s (the original MOM) kids have worked in the motorcycle industry and now the fourth generation is part of MOM's legacy.
MOM’s prides itself on their customer service and satisfaction with their sales, parts and service departments from their loyal repeat customer base and referrals. They are always looking to grow and expand with their customers needs. MOM’s currently offers test rides, parts and accessories, service, motorcycle rentals, winter storage, layaway, finance, warranties - with their motto being "100% nice all the time" to all customers.